In a statement shared with The Block on Tuesday, Lolli said users who link eligible debit or credit cards can now earn bitcoin automatically on qualifying purchases across Kard's network, which includes Dropbox, Hydro Flask, and Stanley 1913, among dozens of other merchants.

The move marks Lolli's biggest product upgrade since it was acquired last July by the bitcoin-focused venture studio Thesis — stylized with an asterisk as Thesis*. It opens access to thousands of additional merchant offers without the friction of activating each one individually, the firm said, turning routine spending into a "passive bitcoin accumulation engine."

"Most people don't want to think about earning bitcoin. They want to live their lives and have it happen," Thesis co-founder Matt Luongo said. "Kard lets us deliver that. Our users link a card once, and bitcoin shows up in their wallet from spending they were already going to do."

A bitcoin circular economy

Users link a Visa or Mastercard directly within the Lolli app, with bitcoin rewards from qualifying purchases at participating merchants sent to their Lolli wallet. Rewards can then be withdrawn via Lightning or used within the broader Thesis Bitcoin stack, including spending via Bitrefill and other integrations, the team explained.

Lolli said the partnership gives it access to Kard's expanding merchant-offer network without additional overhead, and Kard gains access to a bitcoin-native consumer base outside traditional rewards channels.

"Lolli's audience is one of the most distinctive consumer cohorts in the rewards space," Kard CEO Ben Mackinnon said. "We're excited to power infrastructure that lets them earn bitcoin in the background of their everyday spending, and to give our merchants a meaningful new channel into that audience."

Lolli previously raised $8 million in a 2023 Series B round led by Bitkraft Ventures, bringing its total funding to approximately $28.3 million. The platform claims to have rewarded users with over $20 million in bitcoin to date, with some early users earning more than 2 BTC.

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